Kevin Owens vs. Brock Lesnar, the Royal Rumble and More from the Panic Mailbag

WWE Raw's ratings are not very good right now, and with BrockLesnar still a ways away, WWE seems content in letting it fly with its young roster. Good on the company. As long as WWE is on television, ratings will always matter. And whileWWE has shifted its business model to revolve around the WWENetwork, historically low Raw ratings are still a source of panic.

I truly believe within next 10 years, WWE Raw will air exclusively onWWE Network, as traditional cable television goes the way of the newspaper and radio. But for now, WWE needs television as its young stars continue to acclimate themselves to the main event. The consistently low ratings shouldn't necessarily warrant any overreactions (i.e. adding dates toLesnar's contract, etc.), but perhaps a format change is in order.

While much of what we saw during the Attitude Era cannot be replicated in a TV-PG environment, one aspect WWE can borrow from is the way storylines intertwined and came together like Magnolia orCrash. There were very few throwaway matches during that time. Every segment and every match meant something, which kept the viewers engaged right up until the end.

WWE needs to do everything in its power to limit the "popcorn" match. This could mean eliminating the third hour.